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Day Two | March 13

Conference Day Two

Registration & Exhibit Hall Opens

  1. Registration Opens & Continental Breakfast

  2. Welcome & Opening Remarks

Session V: New Models for Reducing or Replacing Packaging

How is consumer demand driving change? How are brands turning their efforts to creating packaging that’s sustainable, refillable, plastic-free or package free?

  1. Plant-based packaging meets plant-based ice cream; A first-to-market branding & manufacturing success story

    Darcey Howard, Global Marketing Director, Coconut Bliss and Murray Bain, VP of Marketing for Stanpac

    The key to reducing waste isn’t to just ‘make less stuff’. It needs to be to ‘make better stuff’ that makes it easier for consumers to do the right thing. This session is a story of “What if..” and exposes what has stood in the way for ice cream brands and other frozen food companies to achieve a more sustainable package that doesn’t use fossil fuels for their moisture vapor barrier. It explores how a purpose driven brand like Coconut Bliss worked with an innovative packaging manufacturer like Stanpac to create a first-to-market bio-polymer.  Not intended to just be a show-n-tell, this session will also provide best practices for impactful actions that brands and manufacturers can use to tighten the lifecycle loop of their products.

  2. Sustainable Packaging: Think Bigger

    Lisa VanBladeren, Senior Engineer, Sustainability, Whirlpool and Matthew Kreiger, Senior Engineer, Whirlpool

    *Presented via Video

    Although there are mechanisms, like this forum today, for the sustainable packaging supply chain to convene, share best practices, struggles, technologies, and pathways towards our common goals, the conversation is entirely too centered on small consumer goods. As the world’s #1 home appliance manufacturer, we’d like to offer some perspective on sustainable packaging for big and shiny appliances. The buzz around cups, utensils, and food packaging is a great way to generate attention and escalate pressure but are we missing an opportunity to use scale to drive solutions from the most challenging applications to the most accessible and visible?

  3. Unlocking innovation to drive circularity at Starbucks; a reusables case study

    Charles Cook | Director of Concept Engineering of Starbucks

    *Presented via Video

    With increasing focus on sustainability, single use packaging (and coffee cups in particular) are a visible indication of how far we still have to go in reducing our environmental footprint.  While improvements to materials and systems can reduce the impact of single use cups,  it would be short sighted to ignore reusable solutions.

    How do we continue to deliver on customer expectations of convenience and experience while fundamentally changing the way products are delivered?  How do we get buy-in from our operators without complicating already challenging jobs?

    At Starbucks, we don’t have all the answers yet, but we’ll share our approach to this problem, and discuss how we’re planning to test and iterate our way to change.

  4. Networking Break and Coffee

Session VI: Beyond End of Life, Beyond Recyclability – What Else?

This session will explore what is next? How are environmental issues impacting our ability to recycle? How is global warming?

  1. Sustainability in the Cannabis Industry: Driven by consumer demands and a race for market share, how the cannabis industry is navigating the switch to sustainable packaging

    Sandra Elkind | Co-Founder & Chief Creative Officer of STO Responsible

    *Presented via Video 

    • How the cannabis industry is leading the way in sustainable agricultural and manufacturing processes. 
    • The challenges cannabis manufacturers face in purchasing and sourcing sustainable packaging
    • How policy drives packaging design and limitations in the cannabis industry.
    • Perceived sustainability vs the environmental impact of cannabis packaging.
    • How the industry can affect policy change to help lower the cost of sustainable packaging.
    • Marketing for sustainability.  How brands use sustainability to stand out on the retail shelf and how manufacturers use sustainability to acquire more customers. 
  2. How digital packaging reduces environmental impact

    Ron Firooz | Product Marketing and BDM – HP Digital Pre Print Corrugated Packaging of HP Inc.

    Digital printing technology allows companies to focus on sustainability, recyclability and circular economics. By that to give their customers the opportunity to lead their business with the environmental messaging and to gain more customers.

    When companies design for sustainability, the entire supply chain reduces environmental impact.


    Print smaller quantities with targeted VDP, versioning, and customization. Print on-demand what you need, when you need it


    No plates and cylinders. Reduce inventory levels and obsolescence. Increase resource efficiency.


    Reduce unnecessary shipping, reducing carbon footprint and non-renewable energy

    Our Design for Environment program (DfS) ensures that we focus on what’s best for the planet with each product. The principals of DfS include:

    • Materials innovation
    • Energy efficiency
    • Product as a service
    • Durability and reparability
    • End of service options
    • Social Impact
    • Recycling of consumables, materials, and printed media
  3. Networking Lunch

Session VII: Sustainability in E-Commerce Packaging

This session will examine the expanding world of sustainability in the e-commerce sector. Speakers will discuss material advancements, omni-channel sustainability, and the future for sustainability in e-commerce packaging.

  1. PET Bottles: Infinitely Recyclable

    Eric Roegner | President of Amcor Rigid Plastics

    PET bottles often get a bad rap but the truth is PET is a strong, clear and lightweight plastic used to package a lot of what we use every day – beverages to shampoo to pasta sauce. Today, there’s a lot of talk about the importance of recycling. PET bottles are also infinitely recyclable and often have a lower carbon footprint than glass bottles or aluminum cans.  Amcor Rigid Plastics is sharing the advantages of PET plastic bottles over glass or aluminum cans to drive recycling and the supply of post-consumer resin. March 18 is Global Recycling Day and the perfect time to rally around recycling PET bottles.

  2. Ecommerce Packaging: Planning Now for the Policy Shifts We'll Need

    Dan Felton | Executive Director of AMERIPEN

    Ecommerce is a rapidly emerging distribution channel. New products and formats, new materials and new processes continue to emerge. Retailers, brand owners and others seek to explore how they can capitalize on this shift in consumer purchasing patterns. AMERIPEN has identified a number of trends which could have implications for curbside recycling, MRFF processing and post-consumer material quality and is working to identify and develop potential policy options which could help States proactively plan for these changes. This presentation will introduce trends and actions we can take to help create a more sustainable e-commerce packaging system.

  3. HelloFresh Journey Towards Sustainability

    Rian Mabry | Director of Procurement-Packaging of HelloFresh

    *Presented via Video

    A walk through the changes HelloFresh has made over the years to become more sustainable with a focus on the history of Packaging at the company. Including the changes made, how we went about protecting product integrity and improving customer experience. Packaging Sustainability has been a focus of HelloFresh as the company has grown the importance hasn't been lost.

  4. Innovating Sustainably

    Rocco Colucci | Sustainability Business Development Manager of Brandart

    *Presented via Video

    The luxury industry is the most interesting field for sustainable packaging. Working with different materials gave us the necessary understanding of packaging to start “thinking differently”. It is the moment for luxury brands to pass the message to their younger customers that they care about their future. Because they are the future of this industry and of its products. This is why we offer to our customers redesigned packaging formats, innovative materials, reusable products and support to waste management. Our project started from these ideas and quickly grew to include logistics. Sustainable packaging can’t only look sustainable; it has to originate from a sustainable supply chain.

  5. Networking Break

Session VIII: Alternative Technologies in Sustainable Packaging

This session will cover alternative technologies within the sustainable packaging space. Speakers will address innovations and how these technologies are making an impact.

  1. The ‘Digital Passport’ that Can Revolutionize Plastic Sorting Techniques

    Scott Wilcox | VP Client Services of Digimarc

    There are currently limitations in plastic sorting technology, making it difficult to identify plastics that qualify for recycling, which results in their unnecessary disposal into landfills or incinerators. But an identification technology based on digital watermarking can provide a digital passport for plastic packaging and redirect plastic back into the manufacturing stream. The technology is known as Digimarc Barcode and can be encoded in printed material (labels, sleeves, in-mould labels) in the form of subtle variations in the printed artwork, as well as being encoded in the plastic itself in the form of micro-topological variations in the surface of the plastic via a mould.

  2. New Hope – How technical innovations can save the day

    Sandeep Kulkarni | President of KoolEarth Solutions Inc., USA

    *Presented via Video

    Plastic packaging, particularly single-use plastic packaging, is under tremendous pressure amid growing global concern about litter in oceans and on land. Numerous countries have implemented or proposed regulations and bans on various types of plastic packaging. Recyclers globally are struggling to stay in business due to low virgin plastic prices as well as China’s National Sword policy. Yet there is a silver lining to this gloomy scenario, thanks to numerous new technical innovations. These include new materials, new packaging formats and new recycling/processing technologies for post-use plastics. This presentation will review some of these innovations, and will also demonstrate a new solutions and collaboration platform called Ubuntoo, which can help accelerate innovations aimed at solving plastic waste and litter.

  3. Closing Remarks and Farewell Advisory Board