Prior to founding the the nonprofit organization, Recycle Across America® in 2010, Mitch
had over 20 years experience in communications and branding, serving Fortune 500
companies, as well as small to midsized companies. She has relied heavily on those
communications and branding disciplines when developing the society-wide standardized
labeling system for recycling bins.
Mitch’s passion is to improve the economic viability of recycling and closed loop manufacturing
to thereby expedite environmental progress. To achieve this, she created the first and only
society-wide standardized labeling system and Recycle Across America® (RAA) and
Recycle Across the World® (501 c3 nonprofit organizations). Additionally, Mitch and RAA have
launched the celebrity led "Let's recycle right!" PSA campaign to help the public know about the
standardized label solution and the need to begin to recycle properly.
The standardized label solution has been referred to by the NY Times as “one of the
most important environmental and economic fixes taking root today”. And
the standardized label solution has been deemed “a simple yet systemic world
changing solution”, which led to her winning an Ashoka Global Fellowship.
Additionally, there are now more than seven million standardized labels in use, including being used at the most recent SUPER BOWL and US Bank Stadium, where they increased recycling levels over
70%, are an integral part of achieving Zero Waste at the stadium and they dramatically
reduced contamination levels in the recycling bins! The labels are beginning to be used by
industry brand leaders, such as The Disney Companies, Bank of America, Subaru,Whole Foods
Markets, NBC Universal, NFL Headquarters, NHL Headquarters, iHeart Radio, Sony, Facebook,
thousands of businesses in NYC, as a result of the NYC sanitation featuring RAA on their recycling
website. The labels are also now being utilized by states, cities, airports, counties, 7,000
K-12 schools, many universities and colleges -- and by globally recognized federal
operations, such as the National Park Services.
The labels are referred to by partners such as Subaru, Bank of America, Whole Foods Markets,
National Parks etc. as the #1 solution to finally make recycling begin to thrive -- and is referred to
as the #1 solution to begin fixing the China National Sword policy.
Mitch is a frequent contributor to articles on the subject of recycling and the environment,
including Forbes, NY Times, USA Today and industry publications. She is an ongoing national and
international speaker, including providing the keynote presentation at the European Union’s
Environmental Summit in Brussels and the U.S. Zero Waste Conference. Mitch has also been the
chairperson for highly relevant national conferences such as the American Packaging Summit.