Jennifer McCracken is Director, Sustainability for HAVI’s N.A. Packaging service line. In her role, she is responsible for N.A. leadership for HAVI Sustainability, including strategy, alignment, and services.
In her thirteen-year tenure at HAVI, Jennifer has fostered positive impacts for client’s products and supply chain through integrating Sustainability into internal HAVI operations, partnership with Suppliers and industry collaborations. For example, she has initiated a sustainable fiber sourcing program, led the implementation of grease barrier coatings with an improved material health profile, and spearheaded environmental packaging regulatory compliance management. She also developed and implemented sustainability-related processes, tools and reporting to drive continuous improvement, such as ISO 14001.
Jennifer also participates on working groups focused on sustainability issues such as the Sustainable Packaging Coalition (SPC), where she served as an Executive Committee member (2005-2011), the Foodservice Packaging Institute’s Paperboard Recovery Alliance (FPI PRA) and AMERIPEN (board member 2012-present).
Before joining HAVI, Jennifer consulted for major multinationals, assisting them to comply with environmental packaging and product regulations, at Environmental Packaging International. Pre-professional experience included an internship on Capitol Hill, informing policy makers on market-based solutions to pollution prevention, and volunteering with the Peace Corps in Mauritania.
Jennifer holds a M.Sc. in Applied Environmental Economics from the University of London, a B.A. in Environmental Biology from the University of Colorado. Professional certifications achieved include ISSP Sustainability Associate (ISSP-SA), and Sustainable Business from the University of Vermont.