Interview with Sneha Patel, E-Commerce Packaging Innovation Lead, Consumer Beauty Global, Coty, Inc.
Where do you see sustainable packaging going over the next 5-10 years?
I envision sustainable packaging evolving further from the public sector. It’s promising to see further movement from governmental agencies that have proposed bills to tackle this global issue. In the contrary, major CPG brands are approaching packaging development with a minimalist sense which would resonate with their consumers, rather than being overzealous with their brand message. I’m hopeful for solidified, scalable actions and efforts from both sectors over the next 5-10 years.
As you prepare for the conference in March, if you could pick 3 things you would like the audience to pay attention to and remember from your presentation, what would you tell them to keep their ears open for?
- How to plan your packaging strategy with a common sense approach
- Challenge the status quo
- Break away from traditional packaging development mindset towards future growth.
What do you see as the biggest challenge for sustainable e-commerce packaging?
Education. Educating & influencing your stakeholders into the future of the company growth for buy in and a holistic marketing approach to educate our consumers than ever before when it comes to sustainability communications.
Collaboration is a huge when it happens within the supply chain. How do you feel the supply chain should work together more, in order to achieve the ultimate goal of 100% sustainable packaging?
This is my favorite question. A standardized and collaborative effort with upstream packaging innovation would be a big win-win situation. Designing for a greener supply chain is essential not only reducing waste at the back end, but truly offering right sized packaging developed without excessive materials is key. This is a major opportunity to capture single streams of excessive packaging material waste collected at the back end of the retailers which is a known reality.
What are you most looking forward to at the 2020 conference?
Future of Plastics session & a deep dive into polymers case study.